Blog
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Generative engine optimization: a measurement guide
Learn what generative engine optimization is, how AI engines pick sources, and how to audit and measure your brand's visibility in AI-generated answers.
- What AI assistants cite for local businesses — The sources ChatGPT, Claude, Perplexity, and Gemini lean on when they recommend a local business — and a practical checklist for showing up in them.
- Why we say when the score can't be trusted — Confidence gating explained — how Frontpagely decides when a SeenRate is trustworthy, and why thin results get labeled instead of dressed up.
- What is a SeenRate? — SeenRate measures how often AI assistants actually name your business — blended with your SEO standing and on-page health into one honest 0–100 score.